Project Description

DR GREEN LAWN

WEB DEVELOPMENT, LOGO DESIGN AND DIGITAL MARKETING FOR A
LAWN CARE FERTILIZER COMPANY.

CASE STUDY ↓

Regionalizing A Brand

Dr. Green Lawn is a lawn care company located in Salamanca, New York. They provide lawn care, insect control, weed control, grub control, deer repellent and more. Since 1983, they have been fertilizing lawns in the Southern tier New York area and the Northern Pennsylvania territory

Today Dr Green Lawn provides their services to residential, commercial and athletic fields. Their four visit lawn care treatment is their most popular to with residents to deliver a lush green lawn without the weeds.

  • Website Design and Development

  • Local Search Engine Optimization

  • Logo Design

RESPONSIVE WEB DEVELOPMENT

A responsive website will adapt to all screen sizes so visitors can view Dr Green Lawn on a desktops, laptops, tablets and phones.

Dr Green Lawn was established in 1893 has been growing ever since. They came to Big Waterfall and asked us to design a logo that depicted an old military tank blasting a dandelion. After the logo design was delivered we designed the responsive website to target all of the towns in Dr Green Lawn’s serviceable area.

By creating multiple doorways in the geo-targeted SEO campaign, we expanded their reach to more customers searching for lawn care services in southwestern New York and northeastern Pennsylvania.

THE BEST LOCAL SEO

  • Local SEO that targets every town in the service area.

  • Unique content on each page.

  • Image optimized for search.

  • Customers are able to securely pay their bills on the website.

LOGO AND BRANDING

Primary colors are a mixed use of green gradients with a sharp dandelion yellow and the title is in white bold caps below.

The logo was developed in part by feedback from the client. The tank blasting a dandelion is a fast and simple way to understand Dr. Green Lawn is a lawn fertilizer company.

Today this logo is recognized by many on multiple service trucks in three counties  across two states.

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